10 Rules for great portraits

1. Focus on the eyes

2. Engage and relax the subject

3. Make the shot about the person

4. Look for a natural, animated expression

5. Find or create flattering lighting

6. Research the subject - the portrait is about them so get to know them

7. Have the camera at their eye level (or lower for a full length portraits)

8. Look out for distractions - it's easier to remove them before the photo than fix them later

9. Look for a story to tell

10. Don't always follow the rules! Get creative.